mfldirect Brand Guidelines

PRINT / BRANDING

Motability Operations is the organisation which operates the Motability Car and Powered Wheelchair and Scooter schemes, providing cars, Wheelchair Accessible Vehicles (WAVs), scooters and powered wheelchairs to over 600,000 disabled people.

mfldirect is a (relatively new) vehicle remarketing arm of Motability Operations. When customers return their cars to them, providing they meet mfldirect Condition Standards, it is made available for sale on mfldirect.co.uk. Using their new brand identity, I was tasked with creating a set of guidelines that would be referenced both internally and externally.