UK-Africa Investment Summit 2020 – Department for International Trade event
CREATIVE CONCEPT / PRINT / DIGITAL
Africa is now the second fastest growing region in the world. Multiple indicators suggest that Africa has already entered a cycle of strong economic growth that will match that experienced by Asia over the past decades. Global investors are already positioning themselves to understand the increasingly evident opportunities across Africa in greater depth. This is the creative concept for the summit’s brand identity and overarching look and feel.
The core visual is made up of 55 ‘blocks’ representing each country in the African Continental Free Trade Area (AfCFTA) and 6 core colours which are featured within many African nations’ flags.
