Rock N’Rolls FC

ART DIRECTION | BRAND | CONCEPT

Branding and logo design for a newly established football team. The name lent itself, in an obvious way, to imagery and themes surrounding the rock music genre. This quickly formed the logo and art direction, featuring shapes and motifs that are familiar with it. Elements extracted from the theme were then applied and rolled out across various touch points.

Primary Logo

Secondary Logo (For social media and merch)

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Madison